What is “Content”
What do digital marketers mean when they refer to content, content curation and content marketing? That’s a good question…I’m glad you asked! Here’s my simple answer. Content is information.
A few weeks ago I was talking with a small business owner who was struggling to get more leads and quality customers. She had identified some major missing pieces with her website and lack of any effective digital marketing. As we got a little deeper into discussing her ideal client it became apparent that they were, in fact, hanging out online and making buying decisions based on the information they found there.